What does being an IT girl really mean?

First of all, hey.

I found this platform interesting and thought I’d pinch in my two cents. Why not?

That’s the same thought I had when I started building platforms across Instagram, TikTok, YouTube and Snapchat, now totalling over 2 million followers. It all began with curiosity. A small “why not?” that turned into a creative outlet, then a game, then eventually a business. One that now generates six figures annually, working with brands globally, built slowly over the past decade.

None of it was ever planned in the traditional sense. It just kept moving.

Lately, the term “IT GIRL” has been circulating a lot among peers, in the industry, and around me, by others, not self-proclaimed! And naturally, it made me curious. I’ve always been that way. I like to understand things, dissect them, figure out what makes them work and more importantly, how they evolve.

So what actually makes an IT girl?

Is she self-created, or is she decided by the public?

I think it’s both.

There’s a strange feedback loop that happens. The more people project an idea onto you, the more defined that idea becomes. And if you’re aware enough, you learn how to move with it without letting it consume you. I learnt that early.

By 15, I had hit 100,000 followers on Instagram. Instead of seeing it as validation, I saw it as leverage. The real question for me was never “is this cool?” It was “how do I turn this into something real?”

By 18, I’d bought my first car, an Audi A1, while still living at my mum’s house. I’d finished my GCSEs with 10 A*–C grades and briefly studied fashion in college. But mentally, I was elsewhere. I couldn’t sit in a classroom knowing I was already earning more than my teachers. I don’t blame them but we just couldn’t see eye to eye. They didn’t understand that what I was building was a business and I’ve always been an entrepreneur. Leveraging my influence into something for myself outside of the traditional route. The term “influencer” didn’t exist when I started so this wasn’t something anyone could really understand at the time (including myself) but I just knew I had to take a risk.

One of them told me, “Instagram isn’t going to save you.”

Back then, the common fear was always what happens when Instagram shuts down?

The answer was simple. You pivot. You always pivot.

That mindset stuck with me early. Platforms change, attention moves, cycles end. If one door closes, you move to the next. Not out of panic, but curiosity.

At 18, I hit a crossroads. My mum wanted me to stay in school. I was her only child and I understand where that came from. But I could see opportunities in front of me, and I knew that if I didn’t take them then, I might never leave where I was. We disagreed. A week later, I moved into my first apartment.

That’s when it stopped being a game.

Suddenly there were real responsibilities. Taxes, finances, longevity, self-discipline, learning how to actually take care of myself. I couldn’t even cook lol. All of this while managing a public image and hundreds of thousands of people projecting expectations onto me daily.

That’s when I realised I needed structure. I needed a team.

That story alone deserves its own chapter.

Which brings me back to the question.

What actually is an IT girl?

After a decade in the fashion and beauty industry, I’ve watched hundreds, maybe thousands, of people rise fast and disappear just as quickly. Viral one moment, forgotten the next. The industry is fast, and attention is impatient. People have their own lives. They’re not here to hold yours forever.

So this is what I believe.

A real IT girl isn’t defined by a moment. She’s defined by longevity.

She makes a way where others say there isn’t one. She adapts. She survives the quiet periods. She builds when no one is watching. Trends rise and fall, but sustainability is what separates presence from relevance.

Which leads to the next question.

What makes an icon?

How does an IT girl grow from girl to woman?

I’m still learning that myself at 24. Learning how to turn a personal brand into something larger than me. Something physical. Something that lasts beyond platforms and perception.

That, I believe, is the real evolution.

There’s never been an option for it not to work. Only the decision to keep going until it does. That’s always been the motto.

Bye chat